Google controls 92% of the internet searches.
Google searches are suggestions based on other people’s searches. However, Google gives highest preferences to their advertisers.
When you do a search on Google starting with the letter “a”, the first suggestions to show up is Amazon, AOL mail, American Airlines, Amazon Prime, Auto Zone, AirBnB and so on.
This is no coincidence. Amazon’s advertising budget in 2018 was $300 million on Google Adwords.
It’s entirely up to Google to determine which search suggestions you receive and which search results appear at the top of the list.
Dr. Epstein stated, “Google algorithms are having a dramatic impact on the thinking, behaviours, attitudes, beliefs and purchases of two and a half billion people right now. “That’s the power they’re exercising.”
With millions of businesses worldwide, why do we not see more businesses on the top of the search listings? Instead we continually get the same results over and over again.
Google has an unprecedented ability to manipulate global thinking.
Read the full article from Dr. Epstein on Search Suggestion Effect (SSE).